The Boland Rugby Union is delighted to announce Mama’s Pies as a new sponsor partner for the 2025 Sanlam Boland Top 12 competition and broader rugby structures across the region.
Mama’s Pies, a proudly South African favourite and part of RFG Foods (Pty) Ltd, joins Boland Rugby as a Level 4 sponsor, further strengthening the Union’s growing family of commercial partners. With its headquarters based in the Boland, between Paarl and Franschhoek, Mama’s Pies is perfectly positioned to contribute to the growth of community rugby across the province.
“We are very excited to be part of this incredible community,” said Jana Lategan, Brand Manager at Mama’s Pies. “By supporting not only the players but also the ‘Mama’ behind each player, as well as the spectators and everyone involved, to make the tournament possible. Mama’s Pies is a South African favourite, and we look forward to being part of the heartbeat of Boland rugby.”
Mama’s Pies has emphasised that their sponsorship recognises the crucial role of women in rugby, from mothers who patch up their sons after a tough match, to the partners who support their loved one’s training late into the evenings, to the passionate fans cheering on from the sidelines. The company believes that without the support of women, there is no sport.
This partnership extends beyond the flagship Sanlam Boland Top 12 into the broader rugby ecosystem, including the Sanlam Boland Kavaliers and club rugby competitions throughout the region. Following the Kavas’ recent successes in the Carling Currie Cup, sponsor interest in Boland Rugby has grown rapidly, and Mama’s Pies is among the leading brands investing in the future of the Union.
Mr Bennie van Rooi, President of the Boland Rugby Union, welcomed the partnership: “We are proud to welcome Mama’s Pies into the Boland Rugby family. Their brand values of care, nourishment, and community align perfectly with the spirit of our Union.
“This sponsorship is about more than visibility; it is about strengthening the role of family, supporters, and especially women in our game. We thank Mama’s Pies for believing in the power of rugby to unite communities.”
About the Sanlam Boland Top 12
The Sanlam Boland Top 12, also known as the Grootuitdaag, is the premier community rugby competition of the Boland Rugby Union. Bringing together the region’s best clubs, the tournament represents the pinnacle of passion, rivalry, and sporting excellence in the Boland region. Alongside the Top 12, the Union also hosts the Super 10 (Streekuitdaag), Super 16 (Gemeenskapskild), and Super 8 (Vroueliga), ensuring a full pathway for men’s, women’s, and community rugby.
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